Rayleigh Underground

Boogeyman

This fully immersive experience tests the limits of bravery as influencer participants attempt to sleep for a harrowing 12 hours. They’re locked inside a scare room from 9pm to 9am, and users tune in to keep them awake by controlling the commands of the room in the live chat. Users control spooky elements including the door opening and slamming shut, red eyes appearing in the closet, lights going on and off in the room, fog machines spewing, shadowy figures popping up in the window, the TV turning from The Boogeyman trailer to static, a creepy hand emerging from under the bed, and a chair rocking back and forth.

Stone Cold & Superstar Sunday

Marvel Secret Invasion

For this campaign, we were tasked with promoting Marvel's direct-to-streaming show, Secret Invasion. Despite featuring a star-studded cast including Samuel Jackson, Olivia Colman, Emilia Clarke, Cobie Smulders, Don Cheadle, and Kingsley Ben-Adir, we couldn’t guarantee their availability for our promotional efforts. We devised two strategies: one involved a 12-hour TikTok live countdown featuring the cast, and the other engaged the show's makeup artists to travel the country, creatively interrupting live news broadcasts.

SMILE

Paramount’s Smile movie marketing campaign gave us a new creepy-yet-organic way to get the attention of millions around the globe. Smile became the talk of the world — on social media, TV shows, everywhere — after the movie placed several actors at different MLB and NFL games in the months leading up to the horror film’s release on Sep. 30, 2022. The campaign generated more than 160,000,000 organic media views and 100,000,000 media impressions in less than one week. Furthermore, AdWeek named it one of the best ads of 2022 and major sports sites and social accounts elevated the stunt, extending its coverage to TMZ, CNN, national news, local news, and beyond.